Join us for our next Saturday Workshop: From Complexity to Clarity: A Marketing Framework to Bring Your Vision Into Focus with Value Building Marketing Strategy. Value Building Marketing is a collaborative project between RS Consulting and Blue Steele Solutions. Our agencies work together to combine our experience and expertise for marketing strategy clients. This event is both in-person and virtual.

Our featured presentation emphasizes the importance of having a clear vision, determining values, and setting actionable goals to create a strong foundation for effective marketing. The call to action at the end of the presentation encourages businesses to take a vision-first approach to marketing and to conduct an inventory of their current marketing assets to ensure they are aligned with their vision and values.

Business owners benefit from using the Vision Value Model™ framework to bring clarity to their marketing decisions. By aligning a company’s vision and values with its goals, the framework can help businesses avoid creating marketing strategies that work against their vision.

What you will learn:

Identify Your Business Vision: Whether it’s growth, legacy, social impact, or sales, your vision drives your marketing. Attendees will learn to identify their vision and create marketing goals that support that vision.

PiPP: Learn how to identify your PiPP and protect what you value most about your business.

Vision Value Model™ Framework: attendees are encouraged to adopt the Vision Value Model™ framework, which aligns vision, values, and goals to prevent marketing strategies that contradict the company’s core vision, resulting in more focused and impactful marketing efforts.