They say that content is king. If your brand is looking to create content so you can be king, here are a few ways to get inspired about how to boost your brand by creating content rather than just advertising or marketing your product or service.
Podcasts are a booming medium right now. According to Edison Research and Triton Digital’s Infinite Dial 2021 study, 80 million Americans ages 12 and older listen to at least one podcast a week, with the average listener enjoying five shows in that time. The number of podcasts grew to 2 million in 2021 (Winn, 2021) and advertisers are expected to spend over $1 billion on podcast campaigns this year alone (PricewaterhouseCoopers, 2020). Here are five reasons your business should ride this wave and consider starting its own podcast: Podcasting is a functional medium. They can be listened to while doing other activities, like driving or house chores. This means your busy audience...
Meet Kevin Henry, the CEO and founder of Accountable, the “TurboTax” of HIPAA compliance training, and possibly the only TechStars accelerator alum in Fort Worth. Innovate Fort Worth podcast interviewed Kevin Henry and here is what you need to know! But what is HIPAA, why is it important and how can you build a company around it? “Basically it's the law that governs protected health information. Anyone dealing in the healthcare space that might be touching protected health information has to comply with what is known as HIPAA. HIPAA stands for health insurance portability and accountability act and...
