Tag - #marketing

Misinformation & Disinformation: ​Technology Factors and Potential Solutions

Digital technologies such as the Internet and World Wide Web, social media platforms, and smartphones have greatly expanded the quantity of information produced and shared by humans and its reach, with tremendous positive benefits. However, these tools also enable the rapid creation and distribution of misinformation and disinformation, which can have significant negative ramifications for individuals and for society overall. Now, newer technologies including modern AI tools are enabling even more convincing false information to reach the most susceptible targets for consuming and sharing it, exacerbating the problems to new levels. Technologies are part of the misinformation/disinformation problems, but can...