Choose Your Own Exit: De-pivot Your Way To Product-Market Fit
What would you do if you knew that the startup you've invested your career and capital into building to solve today's problems had a 50% chance of being unfit for the market in 5 years? That's exactly the question, and fate, that entrepreneurs and innovators' live with every day. Customer experience and market studies help, but here's the problem: they're already expired when you start operating. They won't help you get fit for what clients will want in 5, 10, or more years from now. What you need is to leave history behind, and turn to the future. In this...