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Show me the Money!
December 8, 2022 @ 1:30 pm - 2:30 pm CST$15.00
Our journey to solve an important customer problem continues. By now you understand your customer: who they are and what you can do for them. But can you build a sustainable business? For not every great idea or a great product equals a great business.
Your hard work till this stage of the business financials will now pay off. In this final series of the three series workshop, you will be able to:
Understand business models and go through Disciplined Entrepreneurship Canvas;
Understand the decision-making unit (DMU);
Zero based budgeting;
The impact of the price and how to price on value rather than cost;
Measuring your cost of customer acquisition (CoCA);
Estimating the lifetime value of your customer (LTV);
Calculating Net Promoter Score (NPV)
Integrated marketing communications (IMC), Distribution and Promotion
Core competence or the “secret sauce”
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