Topics covered in this workshop:

What is marketing?

– Progressing from an idea to a business

– Market segmentation and positioning

– Business viability

– Defining your Target Audience

– Competition analysis

– Marketing channel planning: Mass media and Direct media channels

– Q&A

Workshop Fee $25

Presented by Dennis Koshy. He is a certified SCORE mentor and volunteer. He has over two decades of experience in Marketing, Consulting, Advertising and Consumer Insights in multinational organizations. He has worked across verticals like CPG, Fashion and Lifestyle, Food and Beverages, Aviation, Information Technology, Alcohol, Banking and Retail. He was a Vice President and Branch Head at Foote, Cone & Belding, and Vice President with Wunderman Thompson, formerly J Walter Thompson. He currently runs his own consulting practice.