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Effective Marketing Planning for Start-Ups and Small Businesses

February 6 @ 11:30 am - 1:30 pm CST


Who should attend? Anyone curious about marketing and gaining some professional insight.

What you will learn:

What is marketing?
Progressing from more than an idea
Market segmentation and positioning
Business viability
Defining your Target Audience
Competition analysis
Marketing channel planning: Mass media and Direct media channels

Presented by Dennis Koshy. He is a certified SCORE mentor and volunteer. He has over two decades of experience in Marketing, Consulting, Advertising and Consumer Insights in multinational organizations. He has worked across verticals like CPG, Fashion and Lifestyle, Food and Beverages, Aviation, Information Technology, Alcohol, Banking and Retail. He was a Vice President and Branch Head at Foote, Cone & Belding, and Vice President with Wunderman Thompson, formerly J Walter Thompson. He currently runs his own consulting practice.


SCORE Fort Worth
(817) 871-6002
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SBA District Office
150 Westpark Way
Euless, TX 76040 United States
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