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April WomenRISE: LinkedIn: How to Use as a Marketing Tool

April 12 @ 7:30 am - 9:30 am CDT

In this workshop presentation, with Peggy Parker Edge, PEDGE Consultants, LLC, Edge Consultants, we discuss how LinkedIn® is the most powerful tool in your marketing toolbox. LinkedIn is your Personal and Company brand. When completed, your profile will detail your area of expertise, and you can be seen as a thought-leader in your industry.

Learning Objectives of this workshop will include:
* The “how-to” and importance of a COMPLETE LINKEDIN PROFILE.
* Developing your profile to be “BUYER-ORIENTED.”
* Creating your ABOUT/SUMMARY and PRIMARY WORK EXPERIENCE in 1st person tense.
* How-to be recognized as an expert in your industry and be seen as a thought-leader.
* Layout all of your expertise…it’s okay to toot your own horn!
* Give to Get! Endorsements and Recommendations.
* Growing your business through connections and content generation.

Peggy Parker Edge, owner of Edge Consultants, a sole proprietor entrepreneur is a Certified Life & Executive Coach, Business Consultant, Professional Speaker, provider of LinkedIn training and profile makeovers; and industrial packaging specialist.

Her background includes having been an entrepreneur/owner of 3 companies: a computer integration organization; an industrial packaging distribution company; and now, a business coach and consultant.

She cut her teeth in the industrial packaging industry where she was the 1st woman to be hired as an outside account executive for a family-owned East Texas-based packaging company in 1978. After working with this organization for 11 years she opened her own company, Edge Packaging Systems for 18 years. During that time, she developed a process of growing that business exclusively with warm referrals, never cold-calling as a means of marketing. Afterward, she wrote a workbook: “5-Steps to Effective Business Networking.”

In addition, she has been involved with a regional, a 7-chapter, business-to-business networking organization for 22 years. She is considered “the Queen Bee of Networking” around her group as she has been in leadership 16/22 yrs as a member, mentor and coach to hundreds of other business executives and small business owners.

Peggy is a graduate of the University of North Texas with a B.B.A. in Marketing with a concentration in Industrial Marketing.

She lives in Plano, Texas with her kitty, Lizza.

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